If Pilo Arts Day Spa and Salon's roots are showing, it doesn't
mind -- the Bay Ridge beauty emporium is proud of its 34 years
Since opening in the same expansive Third Avenue location back
in 1978, Pilo has become a Brooklyn beauty institution,
nationally recognized for its high standards and wide range of
salon and spa services. Since 2007, Pilo has been ranked
among the top five salons out of 12 thousand in New York State.
It was also selected as one of the top 200 Brooklyn businesses
by Community Newspaper Group. And since 1999, Pilo has
been a member of Intercoiffure, the elite international styling
organization, and many of its up-dos have been published in
styling magazines. In that same year, Pilo was selected as
one of Salon Today's top 200 salons in North Amercia.
As Pilo Arts' CEO Jude LaBarca explains, Pilo is easily the
largest salon and spa in Brooklyn. It has roughly 18
thousand clients, mainly from Brooklyn and Staten Island.
These thousands of clients are serviced by Pilo's 26 stylists
and colorists, many of whom graduated from Pilo's in-house
styling academy. The facility is constantly being upgraded
to offer its clients more comfort and services -- Pilo recently
spent $15,000 to build a specially-ventilated room for the
popular Brazillian Blowout hair straightening technique.
Coloring and styling remain Pilo's core business and founders
Elena Solitario and Paul Pastore still lead Pilo's 26 person
team. The salon offers more than 16 coloring techniques,
from more straight forward one-step coloring to newer treatments
like the multi-layered Pintura. Pilo's two tiers of
stylists -- Creative and Master -- perform anything from
affordable kids' cuts to luxurious Japanese Straightening.
The stylists are also available for wedding services --
the salon has a full bridal boutique, run by an in-house
consultant. Brides and their parties can come in for style
tryouts, and can hire Pilo for their day-of hair and make-up.
While the styling options run towards the opulent, Pilo also
offers a "recession special" on $15 blow-outs. There's
also a holiday gift offer running through De. 31: each $100 gift
certificate comes with two complimentary blow-outs.
Customers of the downstairs spa can choose from a range of
pampering packages that combine facials, mani-pedis, massage,
honey and almond body scrubs, seaweed body wraps, and air-brush
makeovers. The a la carte options include nine kinds of
facials, several massage techniques, waxing and electrolysis